Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter s Competitive Strategy has transformed the theory, practice, and teaching of business strategy thr…
An all-encompassing guide to making the most from multi-channel marketingWritten in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today s most…
This volume provides an updated examination of the role that moral and political philosophy can play in addressing problems in business ethics. The essays contained within its pages represent the w…
What differentiates good organizations from bad? The good ones are those that take advantage of the data they already have and use the feedback that business intelligence gives them to improve…
Global markets, Japanese competition, the service economy, the sophisticated consumer--American business today faces challenges undreamed of just a few decades ago, and traditional approaches to co…
Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In The Female Bra…
WHAT YOU MUST KNOW TO TURN YOUR PROFITABLE BUSINESS INTO A GREAT ONEYour business is profitable. Though you sweat every detail, it s too easy for customers and employees to slip away. Meanwhile, yo…
NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Re…
Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how tha…