Effective Promotional Planning for e-Business is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range …
Assuming you re not Tiger Woods or Annika Sorenstam, chances are your golf-playing (or watching) time is interrupted on a regular basis by the demands of your leadership roles. But the approach you…
Multinational Banking in China examines key issues in the market entry and development of foreign banks in the People s Republic of China using data collected from 37 in-depth interviews and ques…
This text describes global best practices, competencies, and standards of superior project organizations based on research conducted by the Top 500 Project Management Forum. It details the results …
Originally published in the pre-EU-accession period, this edition of Doing Business with Lithuania has been updated to take account of the post-accession changes to the legal and fiscal environment…
Tips and techniques from a professional marketer show photographers how to sculpt a successful photography business. With simple, straightforward strategies, this resource helps photographers creat…
Healthy mergers are commonly hindered by easily avoidable mistakes: poorly-defined strategic fit, under-resourcing of the integration team and lack of attention from senior management during the in…
E-Business Strategy, Sourcing and Governance is based on the premise that it is difficult, if not impossible, to manage a modern business or public organization without at least some knowledge of t…