How often have we heard: You can do anything once you set your mind to it, or It s all in the way you look at it. This book helps readers unleash the straitjacket of your current thinking and u…
Music Business: The Key Concepts is a comprehensive guide to the terminology commonly used in the music business today. It embraces definitions from a number of relevant fields, including: - gener…
Simplify the Start-Up ProcessStarting a new business can be one of the most exciting things you will ever do-as well as one of the most overwhelming. To ensure the future success of your enterprise…
When you start a business, it’s natural to dream of selling it one day. In fact, more than half of America’s 27 million business owners now say they want to sell their business in the next 10 y…
A new edition, The Business Planning Pocketbook explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the …
In Scrappy Startups: How 15 Ordinary Women Turned Their Unique Ideas into Profitable Businesses, acclaimed author and highly successful career coach Melanie Keveles presents the stories women looki…
Here is a master plan for leaders who want to know the dynamic, proven techniques any business leader-from the fruit stand owner to the Fortune 500 chairman-must use to build a successful entrepren…
This major new book on how to develop business by a professional with extensive experience of both Europe and the USA is packed with innovative ways of generating leads. A practical source of advic…
This book features a business model framework that presents three new types of business model, in which customization , innovation , and authenticity play an important role as solutions to the …
The flood of information and unprecedented transparency reshaping today’s business world has dramatically changed the rules of the game. It’s no longer what you do that sets you apart from othe…