The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globali…
Business Strategy: an introduction is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in…
What can business leaders learn from Barack Obama s improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrat…
Eighth in a series of annual reports comparing business regulations in 183 economies, Doing Business 2011 measures regulations affecting 10 areas of everyday business activity: starting a bu…
Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the t…
This is not a how to book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on …
Ford Motor Company would not have survived the competition had it not been for an emphasis on results. We must view education the same way, the U.S. Secretary of Education declared in 2003. But…
This popular interview prep guide reveals the inside story to conducting effective job interviews.
PRAISE FOR BUSINESS EXPECTATIONS ARE YOU USING TECHNOLOGY TO ITS FULLEST? In the wake of the new economy hype, Business Expectations: Are You Using Technology to Its Fullest? provides a …