In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She…
Ready to incorporate your business? This do-it-yourself guide provides everything you need to get the job - without a lawyer.
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address …
If you want to get into business on your own, this guide to the essentials of self-employment should help you turn your dream into reality. A handbook of practical, commonsense advice about how to …
The year-long consultations on Basel II mirror the international popularity of capital requirements as a regulatory instrument. Yet, the impact of capital requirements on banks behavior is not ful…
Acritical figure in America s Cold War intelligence operations, Peter Earnest knows human nature and how to set priorities to stay true to a mission. With this book, Earnest and bestselling author …
Business expectations of their IT departments are simple: Deliver IT without fuss, get involved in achieving business results, and provide leadership. But while business emphasis is on business res…
Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features Includes case studies -- examples of businesses, large and small, wh…
Addressing the effect of big data analytics-capable information systems on organizational ambidexterity, this book investigates how these systems can be used to enhance organizational agility and f…