In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to …
Copious in information, fundamental and practical in advice...a convincing and positive guide. -- Marketing Practice
Get hands-on proven marketing basics with this bible of business marketing. Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business,…
It has become a buyers’ world. Salespeople are faced with a proliferation of competitors, commoditization of their products and services, reduced customer budgets, and more complex and longer…
This book is a detailed methodology of performing a security assessment. The book emphasizes the approach of first understanding the business and then the technology that supports it. It focuses on…
People are fascinated by bestselling authors who have become every bit as much celebrities as rock musicians or film stars. Through some mysterious process, these individuals take blank pages and t…
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not alwa…
Leveraging Good Will shows how nonprofit organizations can access the extraordinary resources of businesses, and how for-profits can benefit from partnering with nonprofits. Written by Alice Korn…
Plenty of managers know how to interview, but few can interview well. Successful Interviewing and Recruitment teaches managers how to structure the interview, spot exceptional candidates, and hir…
What do a demanding colony of porcupines, an upscale restaurant run by hyenas, and a famous medieval knight have in common? They are all part of one of the most entertaining and instructive books o…