This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. It provides …
The recent proliferation of free trade agreements (FTAs) in the Asia-Pacific is arguably the most important development in the region s international trade agreements in recent years. This book pre…
Written in a clear, down-to-earth style, this guide gives you an overview of inclusion, with real-life solutions and examples of best practice.
Since its publication in 1998 Craft Lessons has become a mainstay of writing teachers, both new and experienced. Readers value the pithy, practical lessons each printed on one page and appreciate t…
Green Property is for those who want to change their property and lifestyle to one more ecologically sound and in tune with their environment, yet who may lack the scientific knowledge to do so. In…
Corporate Governance and Ethics is an illuminating and practical reading of Aristotle s Politics for today s corporate directors. With a deft synthesis of ethics, economics and politics, Alejo Siso…
The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Po…
Learn to make the right decisions to achieve greater success Each of us has a different idea of success. Whether you strive for money, power, happiness, or love, your personal choices, the actio…
Bruce Berman brings the flair of the entrepreneur to the field of patents. His skills–as a business executive, networker, and public relations strategist–are unique in the вЂgreen …
With so much of modern business and enterprise relying on the ability to reach mutually beneficial agreements, the so called win-win situation, the modern manager needs to be able to plan, deli…