Principles of Marketing
Principles of Marketing
- Edition
- 12th
- ISBN/ISSN
- 300
- Collation
- MBA
- Series Title
- Principles of Marketing
- Call Number
- 300
Business Analytics for Professionals
This book explains concepts and techniques for business analytics and demonstrate them on real life applications for managers and practitioners. It illustrates how machine learning and optimization…
- Edition
- -
- ISBN/ISSN
- 3030938220, 9783030938222
- Collation
- 487[488] Pages
- Series Title
- Springer Series in Advanced Manufacturing
- Call Number
- 300 Alp
AI - The new intelligence in sales: Tools, applications and potentials of Art…
This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, …
- Edition
- -
- ISBN/ISSN
- 3658382503, 9783658382506
- Collation
- 179[180] Pages
- Series Title
- -
- Call Number
- 300 Liv
Social Media Monetization: Platforms, Strategic Models and Critical Success F…
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book present…
- Edition
- -
- ISBN/ISSN
- 3031145747, 9783031145742
- Collation
- 241[242] Pages
- Series Title
- Future of Business and Finance
- Call Number
- 300 Fra
Coaching People through Organizational Change: Practical Tools to Support Emp…
How can I coach employees effectively when business change is constant? What tools and techniques can I use both in-person and remotely? How can I reduce the stress caused by business transformatio…
- Edition
- 13th
- ISBN/ISSN
- 1398607045, 9781398607040
- Collation
- MBA
- Series Title
- Coaching People through Organizational Change: Practical Tools to Support Employees through Business Transformation
- Call Number
- 300
Learning Ecosystems: Creating Innovative, Lean and Tech-driven Learning Strat…
Building and sustaining an organization which is nimble, adaptable, resilient and future proof is both complex and urgent. Only those with flexible and innovative Learnscapes will succeed.Learning …
- Edition
- 13th
- ISBN/ISSN
- 1398607428, 9781398607422
- Collation
- MBA
- Series Title
- Learning Ecosystems: Creating Innovative, Lean and Tech-driven Learning Strategies
- Call Number
- 300
Corruption and Fraud in Financial Markets: Malpractice, Misconduct and Manipu…
Identifying malpractice and misconduct should be top priority for financial risk managers todayCorruption and Fraud in Financial Markets identifies potential issues surrounding all types of fraud, …
- Edition
- 13th
- ISBN/ISSN
- 1119421772, 9781119421771
- Collation
- MBA
- Series Title
- Corruption and Fraud in Financial Markets: Malpractice, Misconduct and Manipulation
- Call Number
- 300
Resourcing the Start-up Business: Creating Dynamic Entrepreneurial Learning C…
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on th…
- Edition
- 13th
- ISBN/ISSN
- 1032321199, 9781032321196
- Collation
- MBA
- Series Title
- Routledge Masters in Entrepreneurship
- Call Number
- 300
Criminality and Business Strategy: Similarities and Differences
Criminality and Business Strategy: Similarities and Differences explores what can be learned from criminal organizations on four continents based on comparisons of their historical and cultural ori…
- Edition
- 13th
- ISBN/ISSN
- 3110711893, 9783110711899
- Collation
- MBA
- Series Title
- Criminality and Business Strategy: Similarities and Differences
- Call Number
- 300
Organizational Behavior 6
Organizational Behavior 6
- Edition
- 13e
- ISBN/ISSN
- 300
- Collation
- MBA
- Series Title
- Organizational Behavior 6
- Call Number
- 300
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