Send students into their exam with the confidence to achieve their maximum potential using step-by-step guidance that helps to practise skills learned and improve exam technique. - Avoid common mis…
This revised set of resources for Cambridge IGCSE Business Studies syllabus 0450 (and Cambridge O Level Business Studies syllabus 7115) is thoroughly updated for the latest syllabus for first exami…
In the world of business, who you know is usually more important than what you know. While most research highlights the personal characteristics and expertise important to business success, this bo…
Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate co…
This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and imp…
This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search o…
This textbook offers an essential introduction to design orientation in business, which impacts the way management is undertaken world-wide. Design orientation, as it applies to business, is the pr…
Digitising Enterprise in an Information Age is an effort that focuses on a very vast cluster of Enterprises and their digitising technology involvement and take us through the road map of the impl…
The prevailing aspiration of business is performance, while that of society is progress. Capitalism, both the paradigm and practice, sits at the intersection of these dual aspirations, and the essa…