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From Brand Vision to Brand Evaluation, : The strategic process of growing and…
Leslie de Chernatony

The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Po…

Edition
[2 ed.]
ISBN/ISSN
0750667494, 9780750667494, 9780080459660
Collation
338
Series Title
-
Call Number
300 Les
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