Up Close & Personal?: Customer Relationship Marketing at Work
Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. Should be read by all marketing, sales, service and advertising pract…
- Edition
- [3rd ed.]
- ISBN/ISSN
- 0749446919, 9780749446918, 9780749448745
- Collation
- 440
- Series Title
- -
- Call Number
- 300 Pau
Marketing Revolution: The Radical New Approach to Transforming the Business, …
* Based on the experience of IBM and its leading business partners in transforming themselves and their clients
- Edition
- -
- ISBN/ISSN
- 9780749443856, 0749443855
- Collation
- 321
- Series Title
- Chartered Institute of Marketing
- Call Number
- 300 Pau
Successful Customer Relationship Marketing
As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever wider. So how can companies ensure that their product or se…
- Edition
- -
- ISBN/ISSN
- 0749435798, 9780749435790, 9780585443782
- Collation
- 545
- Series Title
- -
- Call Number
- 300 Mer
Business Solutions on Demand: Transform the Business to Deliver Real Customer…
Based partly on IBM s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this unique book shows how companies can increase sales and improve margins b…
- Edition
- -
- ISBN/ISSN
- 9780749441722, 0-7494-4172-0
- Collation
- 259
- Series Title
- -
- Call Number
- 300 Mar
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