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Corporate Heritage Marketing: Using the Past as a Strategic Asset
Angelo RiviezzoAntonella Garofano and Maria Rosaria Napolitano

Corporate Heritage Marketing: Using the Past as a Strategic Asset

Edition
13th
ISBN/ISSN
2020053876, 2020053877, 9780367764951, 9780367764999, 9781003167259
Collation
[121] Pages
Series Title
Routledge Studies in Marketing, 18
Call Number
300 Ang

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