Up Close & Personal?: Customer Relationship Marketing at Work
Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. Should be read by all marketing, sales, service and advertising pract…
- Edition
- [3rd ed.]
- ISBN/ISSN
- 0749446919, 9780749446918, 9780749448745
- Collation
- 440
- Series Title
- -
- Call Number
- 300 Pau
Successful Customer Relationship Marketing
As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever wider. So how can companies ensure that their product or se…
- Edition
- -
- ISBN/ISSN
- 0749435798, 9780749435790, 9780585443782
- Collation
- 545
- Series Title
- -
- Call Number
- 300 Mer
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