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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Ma…
Laurence Vincent

Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. C…

Edition
-
ISBN/ISSN
0793155606, 9780793155606
Collation
336
Series Title
-
Call Number
300 Lau

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