A Concise Guide to Market Research: The Process, Data, and Methods Using IBM …
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative …
- Edition
- [3rd ed.]
- ISBN/ISSN
- 9783662567074, 9783662567067
- Collation
- 407 Pages
- Series Title
- Springer Texts in Business and Economics
- Call Number
- 300 Mar
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Found 1 from your keywords: Author : Marko Sarstedt
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