The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in th…
This book provides an integrated perspective of the automotive market for the next decade. It shows how customers and producers are shaping the market simultaneously and contends that the first ste…
Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship
In the modern information era, managers must recognize the competitive opportunities represented by decision-support tools. Adaptive business intelligence systems combine prediction and optimizatio…
In Atomic the authors revolutionary theory is put to the test. Looking across all sectors of business, including retail banking, financial services, telecommunications, IT and consultancy, carbon-…
The playing field for business has changed significantly in recent decades. The pace of change is accelerating, driven by increased technological progress and shrinking business lifespans. Economic…
Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people s everyday lives…
Artificial intelligence is emerging as a game-changer in the business world, with impacts across all sectors. AI allows business to process massive amounts of data instantaneously, and to scale sol…
anecdotes of dissatifaction, mischief & revenge
Principles of Microeconomics 6th edition caters for a single semester introductory unit in Microeconomics. The latest edition of this text continues to focus on important concepts and analyses nece…