Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. Should be read by all marketing, sales, service and advertising pract…
* Based on the experience of IBM and its leading business partners in transforming themselves and their clients
As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever wider. So how can companies ensure that their product or se…
Based partly on IBM s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this unique book shows how companies can increase sales and improve margins b…