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Up Close & Personal?: Customer Relationship Marketing at Work
Paul R GambleMerlin StoneNeil WoodcockBryan FossPaul R. Gamble

Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. Should be read by all marketing, sales, service and advertising pract…

Edition
[3rd ed.]
ISBN/ISSN
0749446919, 9780749446918, 9780749448745
Collation
440
Series Title
-
Call Number
300 Pau
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