This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final pro…
STORMING THE MAGIC KINGDOM recounts how a band of corporate raiders and Wall Street mercenaries launched an assault on the champion of American values-- Walt Disney Productions. In January 1984,…
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of workouts that analyze the fundamental reasons behind the success of…
Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century—a be…
STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise,…
Bestselling author David Taylor returns with his take on business coaching. No fuss. No jargon. Just great ideas. The Naked Coach is the back-to-basics book on coaching that will make sense …
This book provides advice and tools to effectively introduce, design, and deliver assessment or development centers in an organization. A how to manual, it runs through every aspect of running …
Want to take control of your finances once and for all? Managing Your Money All-in-One For Dummies combines expert money management with personal finance tips. From credit cards and insurance to …