The Business of Brands

This is not a how to book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on …

The Blackboard and the Bottom Line: Why Schools Can't Be Businesses

Ford Motor Company would not have survived the competition had it not been for an emphasis on results. We must view education the same way, the U.S. Secretary of Education declared in 2003. But…

Nail the Job Interview! 101 Dynamite Answers to Interview Questions

This popular interview prep guide reveals the inside story to conducting effective job interviews.

Business Expectations: Are You Using Your Technology to Its Fullest?

PRAISE FOR BUSINESS EXPECTATIONS ARE YOU USING TECHNOLOGY TO ITS FULLEST? In the wake of the new economy hype, Business Expectations: Are You Using Technology to Its Fullest? provides a …

Football Goes East: Business, Culture and the People's Game in East Asia

Edition

[1 ed.]

ISBN/ISSN

041531898X, 9780415318983

Collation

288[285]

Series Title

-

Call Number

300 Man

Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru

Edition

[1 ed.]

ISBN/ISSN

1907312420, 9781907312427

Collation

358[360]

Series Title

-

Call Number

300 Sim

Renewing American Culture: The Pursuit of Happiness (Conflicts and Trends in …

Edition

[1 ed.]

ISBN/ISSN

0976404117, 9780976404118, 9781429456838

Collation

240[224]

Series Title

-

Call Number

300 The

Transverse Information Systems: New Solutions for IS and Business Performance

Edition

[1 ed.]

ISBN/ISSN

1848211082, 9781848211087

Collation

352[346]

Series Title

-

Call Number

300 Fra

Sudden Impact on the Job: Top Business Leaders Reveal the Secrets to Fast Suc…

Edition

[1 ed.]

ISBN/ISSN

0787978388, 9780787978389, 9780787987541

Collation

160[163]

Series Title

-

Call Number

300 Sus

Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)

Edition

-

ISBN/ISSN

0230212980, 9780230212985, 9780230236851

Collation

256[270]

Series Title

-

Call Number

300 Ren