The business of business is business. So then why should corporations be involved in development? This groundbreaking new book makes the case that that governments and their international agencies …
The Ultimate Small Business Marketing Toolkit provides the hands-on guidance you need to implement an integrated sales and marketing program quickly and with minimum cost. Arming readers with dozen…
101 Ways to Improve Customer Service provides a variety of training and development interventions that can be put to use right now with frontline service employees. Your customer service representa…
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in render…
This publication contains the author s opinions and is designed to provide accurate and authoritative information. It is sold with the understanding that the author, publisher, and Bloomberg L.P. a…
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She…
Ready to incorporate your business? This do-it-yourself guide provides everything you need to get the job - without a lawyer.
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address …
If you want to get into business on your own, this guide to the essentials of self-employment should help you turn your dream into reality. A handbook of practical, commonsense advice about how to …
The year-long consultations on Basel II mirror the international popularity of capital requirements as a regulatory instrument. Yet, the impact of capital requirements on banks behavior is not ful…