The Making of a Bestseller: Success Stories from Authors and the Editors, Age…
People are fascinated by bestselling authors who have become every bit as much celebrities as rock musicians or film stars. Through some mysterious process, these individuals take blank pages and t…
- Edition
- -
- ISBN/ISSN
- 0793193087, 9780793193080
- Collation
- 278
- Series Title
- -
- Call Number
- 300 Bri
Gabay's Copywriters' Compendium- revised edition in paperback: The Definitive…
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not alwa…
- Edition
- [2 ed.]
- ISBN/ISSN
- 0750683201, 9780750683203, 9780080463599
- Collation
- 710
- Series Title
- -
- Call Number
- 300 Jon
Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses
Leveraging Good Will shows how nonprofit organizations can access the extraordinary resources of businesses, and how for-profits can benefit from partnering with nonprofits. Written by Alice Korn…
- Edition
- [1 ed.]
- ISBN/ISSN
- 0787973610, 9780787973612, 9780787981884
- Collation
- 241
- Series Title
- -
- Call Number
- 300 Ali
Successful Interviewing and Recruitment
Plenty of managers know how to interview, but few can interview well. Successful Interviewing and Recruitment teaches managers how to structure the interview, spot exceptional candidates, and hir…
- Edition
- [illustrated edition]
- ISBN/ISSN
- 9780749451646, 0749451645
- Collation
- 184
- Series Title
- Creating Success
- Call Number
- 300 Rob
What to Say to a Porcupine: 20 Humorous Tales That Get to the Heart of Great …
What do a demanding colony of porcupines, an upscale restaurant run by hyenas, and a famous medieval knight have in common? They are all part of one of the most entertaining and instructive books o…
- Edition
- -
- ISBN/ISSN
- 9780814410554, 0814410553
- Collation
- 126
- Series Title
- -
- Call Number
- 300 Ric
Marketing Thought: Tools, Tactics and Strategies that Drive Results
What is the next big idea to change the face of marketing? Marketing is all about meeting the needs and wants of the customer. While this statement remains a fundamental truth, the reality is that …
- Edition
- -
- ISBN/ISSN
- 9781600050893, 1600050891
- Collation
- 129
- Series Title
- -
- Call Number
- 300 Ale
Marketing Graffiti: The View From the Street
Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers …
- Edition
- [1 ed.]
- ISBN/ISSN
- 0750656972, 9780750656979, 9781429412803
- Collation
- 305
- Series Title
- -
- Call Number
- 300 Mic
Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and…
From envisioning the organizationalВ structure to creating the marketing plan that powers growthВ to building for the future with airtight financial documents, this guide provides the tools to …
- Edition
- [7th ed.]
- ISBN/ISSN
- 9780944205372, 0944205372
- Collation
- 370
- Series Title
- -
- Call Number
- 300 Lin
The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About S…
Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a s…
- Edition
- -
- ISBN/ISSN
- 9780814401675, 0814401678
- Collation
- 192
- Series Title
- -
- Call Number
- 300 Sus
Real You Incorporated: 8 Essentials for Women Entrepreneurs
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real businessв…
- Edition
- -
- ISBN/ISSN
- 9780470176580, 047017658X
- Collation
- 258
- Series Title
- -
- Call Number
- 300 Kai
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