Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides tec…
This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to…
90 best lists, including best-paying fields, fastest-growing fields, and best jobs in each field, plus 40+ field descriptions.
Praise for THE GREAT FORMULA This book reminds me of Isaac Newton s discovery of gravity-a stunningly simple idea that changed the course of history. I ve seen The Great Formula create …
In recent years, a succession of corporate scandals has rocked the international business community. As a result, many companies have invested considerable time, money and effort on the development…
This report contains many examples of appraisal process spreadsheets designed for practical use in your business. In addition, detailed checklists mean you won t overlook any factors during the app…
Over the last decade pension reform in the West has focused upon the need for more private provision in order to combat the effects of societal ageing. The consequences of these reforms for citizen…
A ready reference for issues faced by sales managers, this book details sales planning, account management, managing the sale, building relationships, motivating the team, managing change, and sale…
This book is for use by profit-driven managers who need practical techniques they can use every day--techniques to boost and to generate maximum cash flow. Barrie Pearson s over-riding virtue is si…
At last, a book on marketing written specifically for small business owners. No long-winded theories, no big business examples or boring case studies, just a practical, common sense system that wil…