The scope of Business Skills for Engineers and Technologists is wider than many traditional business texts, including hot topics such as e-commerce, business ethics and law, as well as fully up-to-…
There is great interest in the Pacific Century and what its implications for the future will be. The rapid economic growth of East Asia was already setting the region apart from the rest of the wo…
This is the only book on the market that addresses all of the fundamentals of successful property development-marketing, financing, planning, designing, construction, merchandising, and property ma…
Playing With The Big Boys -- And Beating Them At Their Own Game!From Meg Whitman of eBay to Marcy Carsey of Carsey-Warner and Oxygen Media, today s leading businesswomen show how to make it in the …
An insider s view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market …
Praise for Shared Services A Manager s Journey In Shared Services: A Manager s Journey, Dan presents the real business cultural challenges along with human factors when taking on such a …
Television is the dominant mass medium of the current era. Its lifeblood in whatever form it takes is content - the programs it broadcasts to the public. This book is an insider s view of the busin…
There has never been a Twitter Guide like this. Whether you re a beginner or experienced, you need to know the basics of Twitter. This book can teach you everything fundamental you need to know.…
It s one of the fastest-growing phenomena on the Internet. - New York Times Twitter Tools To Enhance Your Business - Discover Free Twitter Tools That Will Help Boost Your Website s Traffic & Sal…
Ultimately, finding the best and most appropriate business school requires more than following trends and assessing rankings. Dennis and Smith offer an approach that is designed to help prospective…