It Takes a Lot More than Attitude is the ultimate road map to building, growing, and leading a successful company. Written with humor and attitude by one of the country s foremost experts on corp…
Defining more than 5,000 business words and expressions each, these pocket dictionaries are ideal take-along references for anyone conducting business in French- or German-speaking countries. Commo…
Sometimes it is necessary to write a special letter for a special situation in life. In Letters For Special Situations, you will find great letters to use as models for business and personal reas…
Trust in Marketing Relationships illustrates that the importance of trust has intensified as markets have become more complex. Sandro Castaldo attempts to order the analytical complexity and myriad…
Seeing Systems is the most accessible, penetrating book available on the dynamics of systems. In it, Oshry explains why so many efforts at creating more satisfying and productive systems end in…
Hosting a business venture entirely through information technology (IT) has increasingly been the initiative of many entrepreneurs. The existence of IT in the small-business sector promotes entrepr…
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subjectat an advanced level. Where existing sport marketing texts restate concepts learned at …
Using real-life stories and situations, the author vividly describes the business experiences of foreign executives and their companies in China--and the problems that are usually kept hidden. Info…
Most people think meetings are all too often a waste of time. But Weisbrod and Janoff say that s only because of the way most meetings are run. In this book they offer ten principles that will allo…