Foreword by Dave Ulrich For all the theories and talk about making human resources a strategic component of business, in most organizations it s still viewed as a support function -- and a costly …
For courses in Business English and Business Writing. This text improves students communication skills by helping them understand and use English terms appropriately. It relies on principles of l…
Shows IT professionals how to specify more precisely and more effectively what their systems need to do in order to succeed. Author provides a thorough introduction to business rules, as well as a …
What do Coca-Cola, McDonald’s, IBM, Microsoft and Virgin have in common? They have all launched new branded products that have failed - spectacularly and at great cost. Brand Failures looks …
Corporate negotiation is a process like all other business strategies. In today’s challenging and ever-changing business environment, it is imperative to understand negotiations from the perspect…
You re either a Purple Cow or you re not. You re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Ze…
Your Hands-On Guide to SAP Business Information WarehouseGive your company the competitive edge by delivering up-to-date, pertinent business reports to users inside and outside your enterprise. SAP…