The feature that distinguishes this book from all other books on entrepreneurship is the comprehensive discussion of the challenges and opportunities that entrepreneurs encounter in the Industry 4.…
With the transition into the Knowledge Economy, a formidable series of new challenges arise within the corporate governance space. This book tackles the issue of corporate governance along two axes…
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic asp…
Organizations and Complex Adaptive Systems explains complexity theory within the organizational studies and discusses the applicability of complex adaptive systems principles for intraorganizationa…
The digitalization of companies is a recurrent topic of conversation for managers. Companies are forced to evolve at least as fast as their competitors. They have to review their organization, thei…
Life Cycle of Sustainable PackagingAn expert review of packaging’s role in sustainability and the environment In Life Cycle of Sustainable Packaging: From Design to End of Life, a team of disting…
Statistics are used throughout businesses to present and analyse data and decide on best practice. Simplified Business Statistics Using SPSS provides a practical approach to these concepts and thei…
This book sheds light on a crucial debate on the possible role of the technosciences in meeting the challenges of the future. It shows that the current contributory revolution is global and profoun…
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it. Internal communicatio…
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial in…