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cover
Effective Implementation of Transformation Strategies: How to Navigate the St…
Angelina ZubacDanielle TuckerOfer ZwikaelKate HughesShelley Kirkpatrick

This book sheds light on the processes and cognitions used by managers to successfully implement strategies while navigating the strategy and change interface.It applies the latest thinking from th…

Edition
-
ISBN/ISSN
9811923353, 9789811923357
Collation
483[484] Pages
Series Title
-
Call Number
300 Ang
Availability5
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cover
Business Issues in the Arts
Anthony RhineJay Pension

Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive int…

Edition
-
ISBN/ISSN
9781032075327, 9781032070841, 9781003207535
Collation
318[319] Pages
Series Title
Discovering the Creative Industries
Call Number
300 Ant
Availability5
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cover
Accelerated: A Guide to Innovating at the Speed of Change
Brian Ardinger

The pace of change is accelerating. Repeatable success in a world of hyper-uncertainty requires a constant cycle of innovation—with a reliable process for transforming new ideas into valuable out…

Edition
-
ISBN/ISSN
9781544532004
Collation
116 Pages
Series Title
Accelerated: A Guide to Innovating at the Speed of Change
Call Number
300 Bri
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cover
Risk in the Film Business: Known Unknowns
Michael Franklin

This book explores the complex, multifaceted and contested subject of risk in the film business. How risk is understood and managed has a substantial impact upon which films are financed, produced …

Edition
13th
ISBN/ISSN
2022003474, 2022003475, 9780367675301, 9780367675318, 9781003131670
Collation
314[315] Pages
Series Title
Routledge Research in the Creative and Cultural Industries
Call Number
300 Mic
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cover
Cultural Industries and the Covid-19 Pandemic: A European Focus
Elisa SalvadorTrilce NavarreteAndrej Srakar

Already dealing with disruptive market forces, the Cultural and Creative Industries (CCIs) faced fundamental challenges resulting from the global health crisis, wrought by the COVID-19 pandemic. Wi…

Edition
Second
ISBN/ISSN
0367651912, 9780367651916
Collation
298[299] Pages
Series Title
Routledge Research in the Creative and Cultural Industries
Call Number
300 Eli
Availability5
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cover
An Introduction to Film and TV Production From Concept to Market
Joseph RichieKaren RussellAirielle J. TaylorTameka Winston

This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final pro…

Edition
-
ISBN/ISSN
9781032029962, 9781032029948, 9781003186182
Collation
223[225] Pages
Series Title
An Introduction to Film and TV Production From Concept to Market
Call Number
300 Jos
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cover
Principles of Marketing
Philip Kotler

Principles of Marketing

Edition
12th
ISBN/ISSN
300
Collation
MBA
Series Title
Principles of Marketing
Call Number
300
Availability5
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cover
Business Analytics for Professionals
Alp UstundagEmre CevikcanOmer Faruk Beyca

This book explains concepts and techniques for business analytics and demonstrate them on real life applications for managers and practitioners. It illustrates how machine learning and optimization…

Edition
-
ISBN/ISSN
3030938220, 9783030938222
Collation
487[488] Pages
Series Title
Springer Series in Advanced Manufacturing
Call Number
300 Alp
Availability5
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cover
AI - The new intelligence in sales: Tools, applications and potentials of Art…
Livia Rainsberger

This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, …

Edition
-
ISBN/ISSN
3658382503, 9783658382506
Collation
179[180] Pages
Series Title
-
Call Number
300 Liv
Availability5
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cover
Social Media Monetization: Platforms, Strategic Models and Critical Success F…
Francisco J. MartínezLópezYangchun LiSusan M. Young

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book present…

Edition
-
ISBN/ISSN
3031145747, 9783031145742
Collation
241[242] Pages
Series Title
Future of Business and Finance
Call Number
300 Fra
Availability5
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