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Over 66 Tips & Tricks to Supercharge Your Trade Show Promotions

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As an exhibitor at a trade show, your challenge is to stand out from all the other exhibitors, each one vying for the attendees attention. After all, the average attendee will only visit approximately 30 exhibitors, regardless of how large or small the show is. How do you make sure those qualified prospects pick YOU out of the crowd? The answer is more than a well-designed exhibit. It can be summed up in one word: Promotions. Promotions - before, during and after the show - can be the one tool that separates you from hundreds, possibly thousands of other exhibitors. Over 66 Tips & Tricks to Supercharge Your Trade Show Promotions walks you through the process of developing and planning effective, and more importantly, profitable trade show promotions. In this easy-to-read, information-packed book, you ll learn everything you need to know to ensure a successful show before you go. This book takes you through the process, from clearly defining your targeted attendee based on your objectives, to how to come up with innovative promotional ideas, examples of successful promotions, and much more.

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Series Title

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Call Number

300 Ste

Publisher

Hoboken, NJ : Hikelly Productions., 1999

Collation

46 Pages

Language

English

ISBN/ISSN

0965541215, 9780965541213, 9781435625341

Classification

300

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