Text

Over 88 Tips & Ideas to Supercharge Your Exhibit Sales

---

This book shows the reader how to maximize their efforts at trade shows and exhibit sales.What are the reasons why exhibit staffers fail at trade shows? First, they re often imitating the wrong behavior!The odds are you have worked trade shows before. Do you remember the very first show you ever worked? Think back to that time and ask yourself a simple question: who taught you how to work that first show? The answer is, most likely no one. No one taught you how to prepare for that totally foreign environment. Nobody explained to you the major differences between working out in the field and working an exposition.Let s think about some of those differences now: You have only a short amount of time to interact with attendees. An average quality encounter at a trade show lasts only 13 minutes, barely long enough to introduce yourself out in the field.You have hundreds, even thousands of strangers walking by your exhibit, with the competition right down the aisle. Hardly conducive to an ideal private meeting with an important, new prospect or long-time customer.The buyers come to you, which can be good news or bad news. The good news is that large numbers of legitimate buyers can be walking the aisles of the show, more than you could possibly ever see in a few days out in the field. The bad news is that those buyers may be hidden by an equally large, or larger, number of non-qualified buyers. You ve got to go through the process of culling them out.There are many more differences between working a trade shows versus selling the field, and these are important to consider. But if no one taught you these differences and no one taught you how to work the show, then how did you learn? Odds are you learned by watching others.Other exhibitors and other fellow staffers.Here s the big question, though. Who taught them? Kind of makes you think, doesn t it? This book will teach you how, why and when to maximize your efforts for successful trade shows and exhibit based meetings.

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

300 Ste

Publisher

Hoboken, NJ : Hikelly Productions., 1997

Collation

46 Pages

Language

English

ISBN/ISSN

9780965541206, 0965541207

Classification

300

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment