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Persuading Aristotle: The timeless art of persuasion in business, negotiation and the media

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In the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what makes the difference between success and failure. Yet the art of persuasion was refined 2000 years ago in the Lyceum of Ancient Greece where Aristotle, the master of rhetoric, taught the timeless secrets of ethos, logos, and pathos.--BOOK JACKET. A modern master of communication, Peter Thompson rediscovers those secrets and presents them to you in Persuading Aristotle - principles that you can use day in and day out, every time you face someone who you need to see things your way. Thompson shows you how to draw upon the logic of your argument, your empathy with your audience, your imagination and your credibility and how to best persuade different types of listeners. --BOOK JACKET.

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Series Title

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Call Number

300 Pet

Publisher

Hoboken, NJ : Allen & Unwin Pty LTD., 1998

Collation

223 Pages

Language

English

ISBN/ISSN

1864487399, 9781864487398

Classification

300

Content Type

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Media Type

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Carrier Type

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Edition

[Fourth Printing. ed.]

Subject(s)

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