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Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
The New York Times bestseller that introduced the business world to a future that s already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. It belongs on the shelf between The Tipping Point and Freakonomics . --Reed Hastings, CEO, Netflix Anderson s insights . . . continue to influence Google s strategic thinking in a profound way. --Eric Schmidt, CEO, Google Anyone who cares about media . . . must read this book. --Rob Glaser, CEO, RealNetworks
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