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Image of Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More

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Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More

The New York Times bestseller that introduced the business world to a future that s already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. It belongs on the shelf between The Tipping Point and Freakonomics . --Reed Hastings, CEO, Netflix Anderson s insights . . . continue to influence Google s strategic thinking in a profound way. --Eric Schmidt, CEO, Google Anyone who cares about media . . . must read this book. --Rob Glaser, CEO, RealNetworks

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Detail Information
Series Title
-
Call Number
300 Chr
Publisher
Hoboken, NJ : Hyperion.,
Collation
282 Pages
Language
English
ISBN/ISSN
1401309666, 9781401309664
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[Rev Upd ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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