Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /home/maincampus/public_html/library/lib/detail.inc.php on line 151
Image of Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Text

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter aid understanding. Written by an authority on marketing plans, this book is useful for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track.

Availability

No copy data

Detail Information
Series Title
-
Call Number
300 Mal
Publisher
Hoboken, NJ : Kogan Page.,
Collation
209 Pages
Language
English
ISBN/ISSN
9780749451493, 0749451491
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment