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Gabay's Copywriters' Compendium- revised edition in paperback: The Definitive Professional Writers Guide

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Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay s Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. - Provides a Top 25 Rules section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively - Has been carefully designed to ensure the material can be accessed quickly and easily - Easy to read layout will assist copywriters in finding appropriate help at any particular moment

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Detail Information

Series Title

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Call Number

300 Jon

Publisher

Hoboken, NJ : Butterworth-Heinemann., 2006

Collation

710 Pages

Language

English

ISBN/ISSN

0750683201, 9780750683203, 9780080463599

Classification

300

Content Type

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Media Type

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Carrier Type

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Edition

[2 ed.]

Subject(s)

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Specific Detail Info

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Statement of Responsibility

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