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Image of Structured Creativity: Formulating an Innovation Strategy

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Structured Creativity: Formulating an Innovation Strategy

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops an architecture that enables companies to understand their innovation system and encourage creativity at a strategic level. It provides concrete, structured ideas for fostering technology and business innovations, while also allowing organizational innovations; creativity, efficiency and effectiveness need not be contradictory requirements.

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Detail Information
Series Title
-
Call Number
300 Tim
Publisher
Hoboken, NJ : Palgrave Macmillan.,
Collation
242 Pages
Language
English
ISBN/ISSN
1403991502, 9781403991508, 9780230513242
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[illustrated edition]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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