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Image of Inclusive Branding: The Why and How of a Holistic Approach to Brands

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Inclusive Branding: The Why and How of a Holistic Approach to Brands

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today s pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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Detail Information
Series Title
-
Call Number
300 Kla
Publisher
Hoboken, NJ : Palgrave Macmillan.,
Collation
225 Pages
Language
English
ISBN/ISSN
0333980794, 9780333980798, 9780230513297
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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