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Develop Your Marketing Skills

Ruth Gosnay - Personal Name; Neil Richardson - Personal Name;

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever.В This book addresses key contemporary marketing issues in a way that allowsВ readers to implement real changes to their organizations.В Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios.В It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability.В Summary pages at the end of each chapter contain questions and suggested activities.

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Series Title: Creating Success
Call Number: 300 Rut
Publisher: Hoboken, NJ : Kogan Page., 2008
Collation: 161 Pages
Language: English
ISBN/ISSN: 9780749453954, 0749453958
Classification: 300
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