Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /home/maincampus/public_html/library/lib/detail.inc.php on line 151 Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /home/maincampus/public_html/library/lib/detail.inc.php on line 151
Image of Qualitative Marketing Research: A Cultural Approach

Text

Qualitative Marketing Research: A Cultural Approach

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. В 

Availability

No copy data

Detail Information
Series Title
Introducing Qualitative Methods series
Call Number
300 Joh
Publisher
Hoboken, NJ : Sage Publications Ltd.,
Collation
240 Pages
Language
English
ISBN/ISSN
9781412903813, 1412903815
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment