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Media Monoliths: How Great Media Brands Thrive and Survive

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* The first book to provide an in-depth analysis of 20 of the world s most famous media brands

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Detail Information

Series Title

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Call Number

300 Mar

Publisher

Hoboken, NJ : Kogan Page., 2004

Collation

272 Pages

Language

English

ISBN/ISSN

9780749441081, 0749441089

Classification

300

Content Type

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Media Type

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Carrier Type

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Edition

[illustrated edition]

Subject(s)

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Specific Detail Info

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Statement of Responsibility

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