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Mastering Marketing

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Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions—i.e. finance, HR, production—who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

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Detail Information

Series Title

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Call Number

300 Ian

Publisher

Hoboken, NJ : Thorogood., 2006

Collation

346 Pages

Language

English

ISBN/ISSN

1854183230, 9781854183231, 9781854184276

Classification

300

Content Type

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Media Type

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Carrier Type

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Edition

[2nd ed.]

Subject(s)

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Specific Detail Info

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Statement of Responsibility

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