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Image of Inspiration: Capturing the Creative Potential of Your Organization

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Inspiration: Capturing the Creative Potential of Your Organization

This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization s intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

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Detail Information
Series Title
-
Call Number
300 Nic
Publisher
Hoboken, NJ : Palgrave Macmillan.,
Collation
186 Pages
Language
English
ISBN/ISSN
1403920583, 9781403920584, 9780230510883
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[illustrated edition]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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