Text

Mastering Business Planning and Strategy: The Power and Application of Strategic Thinking

---

This is the ideal book for anyone seeking an introduction to business planning and strategic thinking that is both comprehensive and accessible. Paul Elkin explains all the key concepts, skills, and techniques for developing successful business plans and strategies in a way that will leave you fully prepared to apply them in practice.The book is designed for executives who have recently taken on a strategic role in the organization; entrepreneurs running their own business; marketing, finance, or production managers who need a proper grasp of the subject; and business and management students.Leading businesses tend to concentrate on three areas: how to ensure they satisfy customer needs, how to achieve and maintain competitive advantage, and how to develop and build on the company s strengths. Directed at meeting these objectives, the book provides valuable techniques for profiling your business, powerful strategic thinking, focused option appraisal, effective decision making, as well as analyzing the market and your competitors.

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

300 Pau

Publisher

Hoboken, NJ : Thorogood., 2007

Collation

194 Pages

Language

English

ISBN/ISSN

185418329X, 9781854183293, 9781854184368

Classification

300

Content Type

-

Media Type

-

Carrier Type

-

Edition

[2nd ed.]

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment