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Guide to Business Planning

To get any new business idea off the ground you must have a plan--and if you need to raise funds to finance the business or get the approval of senior management, it must be a convincing plan. This guide covers every aspect of preparing a business plan including how to analyze the market, how to model the business and financial statements, and analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, «Guide to Business Planningshows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business. This newest title in The Economist series is critical for businesspeople who have an idea and need a plan.

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Detail Information
Series Title
The Economist Series
Call Number
300 Gra
Publisher
Hoboken, NJ : The economist in association with Profile Books.,
Collation
288 Pages
Language
English
ISBN/ISSN
9781861974747, 1861974744
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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