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The Woman's Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business

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In The Woman s Advantage, Mary Cantando does an excellent job detailing how women can grow their businesses in today s crazy marketplace. She clearly articulates key strategies that entrepreneurs must embrace for maximum success in the least possible time.

The book s greatest strength can be found in the 20 stories of women entrepreneurs that illustrate each strategy. Their journeys to success are filled with golden nuggets of practical advice at the same time they re highly inspirational.

The info on WBE (Women s Business Enterprise) Certification is also extremely useful. It goes far beyond the actual steps, into how to leverage the certification to acquire new customers and drive incremental growth with existing ones.

Even though I ve had my own company for nearly 20 years, I got a lot of new ideas I can use to take my own business to the next level. I don t say this often! In fact, right now I m wondering why I didn t do some of these things 5 years ago.

Buy this book if you want to grow your business dramatically or create a predictable revenue stream. Mary will cut your learning curve and give you the kick in the pants you need. She challenges you to step outside your comfort zone and learn new behaviors that can make this growth easier.

Jill Konrath
Author, Selling to Big Companies

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Detail Information

Series Title

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Call Number

300 Mar

Publisher

Hoboken, NJ : Kaplan Business., 2006

Collation

10 Pages

Language

English

ISBN/ISSN

9781419535710, 1419535714

Classification

300

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Edition

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