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Image of Identify: Building Brands Through Letterhead Logo and Business Cards

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Identify: Building Brands Through Letterhead Logo and Business Cards

Identify provides practical advice for designers and their clients on creating effective corporate identity. This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.

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Detail Information
Series Title
-
Call Number
300 Cha
Publisher
Hoboken, NJ : RotoVision.,
Collation
13 Pages
Language
English
ISBN/ISSN
9782880467234, 2880467233
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[First Edition]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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