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Image of Emerging Markets: Lessons for Business Success and the Outlook for Different Markets

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Emerging Markets: Lessons for Business Success and the Outlook for Different Markets

Emerging markets offer huge potential for growth, yet many companies make big mistakes when expanding internationally.Using real experiences of companies, this book is aimed at both managers who are entering emerging markets and those already operating in them. Emerging Markets abounds with checklists and offers guidance on assessing political risk and the economic environment, getting the corporate structure right, and reaching the local market. It also covers issues such as acquisitions, joint ventures, tax incentives, corporate social responsibility, and marketing dilemmas.Written by two renowned consultants who advise blue-chip companies on emerging markets, this book is the premier guide to promise and perils of global expansion.

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Detail Information
Series Title
The Economist Series
Call Number
300 Nen
Publisher
Hoboken, NJ : Bloomberg Press.,
Collation
225 Pages
Language
English
ISBN/ISSN
1861974086, 9781861974082
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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