Text

Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

---

Much has been written about the importance of using marketing principles and tools effectively. But we ve paid far less attention to how marketing works within an organization — and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject — sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow. — Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University The authors understand that marketing is now the most important force within an organization — if you can figure out how to coordinate the rest of your colleagues. This book shows you how. — Seth Godin, author of Small Is the New Big This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results. — Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader The best marketing leaders are those who can harness the power of the enterprise — not just lead the marketing team. This book will give you the ability to align and inspire the entire company. — Jerry Noonan, Spencer Stuart

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

300 You

Publisher

Hoboken, NJ : Wiley., 2006

Collation

291 Pages

Language

English

ISBN/ISSN

0-471-74495-6, 978-0-471-74495-5

Classification

300

Content Type

-

Media Type

-

Carrier Type

-

Edition

[1 edition]

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment