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Image of Business, Not Politics: The Making of the Gay Market

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Business, Not Politics: The Making of the Gay Market

In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers claims that marketing appeals to gay and lesbian consumers are a matter of business, not politics and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility.

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Detail Information
Series Title
-
Call Number
300 Sen
Publisher
Hoboken, NJ : .,
Collation
314[329] Pages
Language
English
ISBN/ISSN
0-231-12734-0, 0-231-12735-9
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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