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Image of Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

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Detail Information
Series Title
-
Call Number
300 Tim
Publisher
Hoboken, NJ : Wiley.,
Collation
272[274] Pages
Language
English
ISBN/ISSN
0471743151, 9780471743156, 9780471746836
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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