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Image of Drilling for Gold: How Corporations Can Successfully Market to Small Businesses

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Drilling for Gold: How Corporations Can Successfully Market to Small Businesses

Get inside the head of a small business owner Here’s what Fortune 500 marketers are saying about John Warrillow and his new book, Drilling for Gold: How Corporations Can Successfully Market to Small Businesses: Warrillow provides thought-provoking and entertaining insight about the passion of entrepreneurs and small business owners. Drilling for Gold provides excellent advice for companies targeting small businesses. –S. Jay Nalli, Vice President, Americas Small Business, IBM John has successfully captured the knowledge he has gained from working with small business marketers and transformed it into a well-crafted and meaningful guidebook. –Judy Hilvers, Senior Vice President, Corporate Marketing Citicorp Diners Club Inc. Easy to read and easy to put into practice . . .this book should be read by anyone interested in increasing the effectiveness of their marketing (and selling) to small businesses. –Elizabeth Weisser, Vice President, British Airways, USA

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Detail Information
Series Title
-
Call Number
300 Joh
Publisher
Hoboken, NJ : Wiley.,
Collation
256[241] Pages
Language
English
ISBN/ISSN
0471128902, 9780471128908, 9780471211310
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[1 ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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